Journalism principles
JOURNALISM PRINCIPLES THAT CAN BE APPLIED TO DIGITAL MARKETING AND WHY?” By: Palesa Chidi Over the years, marketing has been a process which was long. Some companies did not have an online presence and those that did had no audience. Even people back in the olden days did not have access to technology therefore they could not see the advertisements of products on television or on the internet. The companies marketed their products on radio which could be accessed by everyone at that time. Nowadays, digital marketing has been introduced and has made this world a better place. Majority of the people have access to television and the internet so companies or/and small businesses can have an online presence that people can easily accesses. In our country, unemployment is one of the most crucial and pressing issues. The unemployed can create their small businesses online and expand later online by creating a website that people can see and follow. Rather than not doing anyth...